Lone Wolf Coffee Company Case Study
Lone Wolf Coffee Company is St. Louis' newest—and coolest—coffee house. Everything about the restaurant and menu was created to reflect healthy living and active lifestyles in a laid-back, mountain-inspired atmosphere. O'Neal Design worked closely with the owners to create a unified look that would build the Lone Wolf brand and serve as a spring board for future locations. The result is an integrated experience from the time you walk in the door.
The project started with the creation of the logo. Designed to suggest high desert style, the logo had to be flexible enough to reproduce in a wide variety of situations, like…
exterior signage…
baseball hats…
t-shirts…
and cup insulators.
Air pots in the self serve coffee area include custom wraps that tie in with the Lone Wolf continuum.
O'Neal Design created a custom-fabricated menu board consisting of a mountain range background, frames with easily replaceable graphics, and laser cut trees in the foreground.
Packaging for coffee bean merchandising.
One in a series of magazine advertisements featuring Lone Wolf's concert calendar dubbed "Lone Wolf Live."
Like other materials, the Lone Wolf web site was designed to reflect healthy living and active lifestyles.
Finally, O'Neal Design developed the character for and designed the children's menu.
